Aussies Suck
Up & Go
Up&Go is the delicious and nutritious breakfast drink from Down Under, which you have to suck through a straw.
For the UK launch, we needed a campaign that would cut through the noise and appeal to our teenage audience. With a tongue-in-cheek online film (3.5M views in first 5 days), unmissable OOH, and some Aussie-themed experiential people couldn't wait to share with their friends, 'Aussies Suck' did just that.
The Bounce Off
Up & Go
Up&Go also set us a serious sampling challenge, so we created the world's biggest and bounciest inflatable Sydney Harbour Bridge assault course, and challenged Brits to come and have a go.
In the first 5 days, we handed out 35,000 samples and had 2,000 participants, leading to 3,000 consumer tweets and 6,000 shares.
Picking up positive press coverage across Time Out London, ITV News, The Drum, Event, Campaign, and Little Black Book.
