Aussies Suck
Up & Go
Up&Go is the delicious and nutritious breakfast drink from Down Under, which you have to suck through a straw.
For the UK launch, we needed a campaign that would cut through the noise and appeal to our teenage audience. With a tongue-in-cheek online film (3.5M views in first 5 days), unmissable OOH, and some Aussie-themed experiential people couldn't wait to share with their friends, 'Aussies Suck' did just that.
The Bounce Off
Up & Go
Up&Go also wanted to make their mark on social, so we set up the world's biggest and bounciest Sydney Harbour Bridge assault course and challenged Brits to a Bounce Off.
In the first 5 days, we had 2,000 participants, leading to 3,000 consumer tweets, 6,000 shares, and got out 35,000 samples.
Picking up positive press coverage across Time Out London, ITV News, The Drum, Event, Campaign, and Little Black Book.
