In 2018, Beano decided to launch a new online content platform for kids, curating content that is full of fun, mischief and mayhem.

Our campaign played into the fact kids often see things in binary terms – good or bad, fun or rubbish, ‘So Beano’ or ‘No Beano’.

Our online film used collage, comps, stickers, and a silly amount of word play to spread the word. It was supported by TV idents and a series of print ads. All of which, boosted online penetration by 1500% and bagged us an Effie for our efforts.

• Effie Award (silver)

• Marketing Society Excellence Awards (win)

• Campaign's Brave Brand of the Year 2018 (shortlist)