Award-winning Creative Director/ Copywriter with 14 years+ experience at integrated consumer agencies, with additional expertise in healthcare advertising.  

I have a passion for powerful storytelling, a talent for crafting copy, and an eye for outstanding ideas. I like to work closely with strategists and creatives alike, turning insights into impactful campaigns to ensure the work is as effective as it is inspiring.

  • Creative Director at Iris Worldwide – responsible for Nectar and Convatec.

    Supporting on Shell, SSE, Pom Bears, Samsung, Worley. Pitch wins on Convatec and Bayer.

  • Associate Creative Director at McCann Health – responsible for GSK paediatrics vaccines portfolio.

    Leading on global campaigns for Merck, Pfizer, Novartis, Astellas, Janssen.

As a creative, I worked at The Red Brick Road, Leagas Delaney, Y&R, Anomaly Amsterdam, Naked Sydney, VCCP, Glue, and Geometry.

I've built a giant 'Like' thumb out of 1M chunks of Cadbury's Dairy Milk, taken over Southbank with the world’s largest inflatable Sydney Harbour Bridge assault course, and got a bill passed in parliament to help protect the rights of refugees.

Take a look at what I've been up to, and if you like what you see, please feel free to get in touch.

Libby_middlehurst@hotmail.com