The Journey
Merck | Multiple Sclerosis
Back in 1998, Merck launched one of the first treatments on the market to help people live a full life with Multiple Sclerosis (MS).
To celebrate their 20th anniversary, we created a short film that captures an emotional patient journey, from initial diagnosis through the ups and downs of the next 20 years.
The film, which was directed by Rob Chiu with Rina Yang as DOP, was shared with the MS community on World MS Day.
Epica Award (silver)
2 x Creative Floor Awards (gold)
2 x Clio Health (bronze)
PM Award (silver)
5 x Globals (shortlist)
New York Festival (finalist)
Unstoppable
Merck | Multiple Sclerosis
In 2019, Merck had one of their key medications approved for use throughout pregnancy and lactation, offering women with MS more freedom and choice.
To celebrate this landmark moment, we created the Unstoppable campaign, depicting fearless women with MS, who don't let their condition stop them living the life they choose.
Launching at the largest MS congress in Europe, our campaign featured hero print visuals, supported by digital, social and printed educational materials, directing to the new website.
MS Inside Out
For ECTRIMS 2019, Merck wanted to share their ambition with the world. Our brand campaign featured moving patient portraits, shot through a layer of clouded glass. The headline is cut from the glass to create a clear window in, offering an inside peek into the patient’s world. With over 400 outdoor print and digital sites, from the airport to the exhibition centre, it was impossible to miss.
