Don’t Settle for Suitable
La Roche-Posay / L’Oreal Group
A lot of cosmetic skincare products claim to be 'suitable for sensitive skin', which means they don’t harm sensitive skin… But they don't help improve it either.
That’s why, La Roche-Posay developed a sensitive skin range, which is not just 'suitable' for sensitive skin', but specifically designed to hydrate, soothe and improve it.
Rather than ‘settle’ for tired old skincare tropes, we decided to inject a little humour into our ad, highlighting that in any other area of life, women don’t usually set their sights on ‘suitable’.
Choose Your You
Vichy / L’Oreal Group
People with problem skin often find themselves having to choose between addressing the issue with dermatological treatments, or covering up acne with concealers, which ultimately make their condition worse.
That’s why, Vichy work with dermatological scientists to develop products that put skin health first, which still delivering the perfect coverage their customers so desperately want.
Our campaign demonstrates how the coverage Vichy delivers, provides the perfect base for whichever look they choose next, using an eye-catching kaleidoscope effect.
Jojoba
The Jojoba Company
Jojoba is a natural skin remedy, which can help with any number of issues, including eczema, acne, redness, and wrinkles. We relaunched the brand with a fresh look and feel, a new tone of voice, and a campaign, which ran across print ads, point of sale, digital banners, and an explainer video for their new website.
