In 2023 Sainsbury’s introduced Nectar Prices, offering an additional way for members to make savings.

But with so many other loyalty schemes to choose from, Nectar needed to highlight what sets them apart from the competition.

To remind shoppers they can also pick up Nectar points with any of our 500+ brand partners, we launched ‘Let the Savings Roll’.

Our slightly surreal spot was supported by digital, social, print and press, including cross-promotions with brand partners.