Give it a Shot
Jägermeister
Determined to distance themselves from ‘the Red Bull effect’, Jägermesiter wanted to re-introduce their carefully-crafted elixir to a new generation of drinkers.
To do this, we launched a competition on social media, inviting our audience to ‘give it a shot’. Lucky winners were invited to attend an exclusive, underground, Jäger-themed event. Reconnecting the brand with its Germanic roots, whilst placing it at the heart of subculture.
Launch competition
Our 20” pre-roll created intrigue about the competition, using the label of the bottle to represent a glowing door to the exclusive event.
Masters of the hunt
Jägermeister translates to ‘hunting master’ and was traditionally toasted at the end of a hunting expedition. We carried this theme through to our event, with antlered performers and German rock bands – creating an unforgettable brand event.